Export Market Finder Service
Realistic Export Opportunity Analysis for Market and Product Report on:
COUNTRY
Angola
PRODUCT
HS940130
Seats: swivel with variable height adjustment, excluding medical, surgical, dental, veterinary or barber furniture.
Context
The results provided for this market and product combination is based on the analysis that underpins the outcomes of the study commissioned by SAFI (conducted in 2024). For more details on the overall outcomes and study report click herehttp://this_link_to_report to access.
The study is based on Trade Advisory’s Export Market Finder international trade modelling platform that generates product-specific global market intelligence for exporters.
The approach identifies products and markets with export potential and opportunities for export diversification specifically from the global and export context of a particular ‘home market’ (in this instance South Africa), with the main container harbour as main port of exports for the market (in this instance the port of Durban).The approach makes use of a detailed set of various aspects of international trade (e.g. market economics, risk, import demand patterns, concentration, access in terms of tariffs and logistics as well as the home market’s existing as well as new potential export products) to describe the specific country and product combination. This approach is recognised by the World Trade Organisation (WTO) as a trade facilitation tool.
This report contains a summary snapshot of outcomes for the exports of HS940130 to Angola from the perspective of the home market (South Africa). More technical detail is available on request from Trade Research Advisory.
Evaluation
- Market economy size, wealth, growth trends and operational risk
- Market import demand size and growth patterns
- Market exhibits historical strong positive import demand growth
- Market is willing to trade with various alternative supplying countries for this product
- Market is relatively accessible in terms of logistics and tariff costs
Angola positioned in terms of overall market opportunities
Realistic Export Opportunity
‘Untapped’ potential for this product into Angola is estimated at
9.08 Mn ZAR
Import tariff applicable to this product into this market
10%*
* Always check with latest actual tariffs into the target market before doing actual transactions – countries may change tariffs at any time and this tariff is indicative only.
The meaning of this...
Key Insights
Market import demand observations for this product:
Angola’s import demand shows that it is growing in both the short and long term, but relative to other global markets it is a small market. Angola exhibits an absolute positive growth trend for this product over the period under consideration, which contributes to confirming this market is a good choice from an import demand perspective.
Competition in the market for this product:
A market’s willingness to trade on a product with a variety of supplying countries is an indication that such a market may be more accessible to new alternative suppliers (such as from South Africa in this instance). Historical import patterns for Angola specifically demonstrate that Angola is trading with various alternative supplying countries for this product and hence this fact contributes to a more favourable evaluation of this opportunity from a market access perspective. However, China is a major supplier (at 48.4%), followed by Portugal (at 26.8%) (see Competitors section for more details).
Access to market in terms of relative logistics and tariff costs
In relative terms, for this product, Angola is relatively accessible from South Africa in terms of the combination of logistics and tariff costs, compared to other markets for the same product. Angola’s import tariff level for this product from South Africa is relatively high at 10.0% at the time of evaluation (the effective level may change in real-time and always needs to be confirmed before final decision making).
Market growth strategy for this product:
If a company’s strategy is to focus on relatively small but growing markets; Angola may be an ideal market to enter, understanding that larger volumes may only arise in future. This market may pose opportunity for smaller volume export producers.
Existing relationships with target market for this product:
South Africa to date has supplied none or relatively little of Angola’s import demand specifically for this product which means:
for mature exporters:
If an exporter is mature at exporting this product already, Angola may be an excellent opportunity to develop for the purposes of market diversification. It will however require some investment in terms of time, effort and costs to develop this market hitherto ‘untapped’ by South Africa’s exporters.
for less mature or new exporters:
If an exporter is relatively new to exporting, Angola may be a challenge to deal with and possibly alternative markets where South Africa has better established trade relationships for this product may be less risky to approach.
South Africa –Angola trade for this product
Trends
The first chart displays South Africa’s export value of the product (if South Africa historically did export this product to Angola) contrasted relative to the overall trend of this product’s import value (dashed brown line) into Angola over the last 5 years. The estimated ‘untapped’ potential for Angola (the solid green bar displayed in first chart) is also shown relative to the target market’s total imports (dashed brown line) as well as existing exports from South Africa(solid blue line). In this instance the estimated ‘untapped’ potential associated with this opportunity is estimated to be 9.08 Million ZAR. In the second chart the value of existing trade between South Africa and Angola are shown in finer resolution.
The share of South Africa’s exports of the specific product, relative to total imports of the same product into Angola from all other trading partners, is demonstrated in the bar chart (solid bars). In this case, at 0.99% (on a 5-year time-weighted basis), South Africa is an existing but relatively small supplier of this product into Angola, and as such most of the `untapped` potential remains to be pursued by exporters from South Africa.
South Africa – Angola trade for this product
Competitors
While the preceding analysis indicated that Angola generally trades with a variety of supplying countries for this product, the following information provides more detail on the potential competing countries that currently are major suppliers of the product into Angola.
South Africa is ranked in position 8 in recent times (out of a total supplier base of 52 countries serving this market’s existing import demand for this particular product, evaluated on a 5-year time-weighted basis). Note that South Africa is always placed in the last position of the chart (before ‘Rest’), irrespective of its actual position as supplier of this product into the target market, while only the main competitors are shown for context. In the event that South Africa does not appear on the chart at all it means there exists no record of recent exports from South Africa to Angola.
Next Steps
- The information presented in this report is to be supplemented with further research so as to understand the trends that have been highlighted in this report.
- It is also advised that the company clarifies that the HS code utilised in the data analysis is correct and representative of the intended purpose of the company’s products or service.
- It is suggested that after a review of this report, a further consultation should be arranged to gain insight into the company’s market access strategy and approach to entering new markets.
- This should then assist in crafting an action plan for market access activities, supplemented with the appropriate resources.
- For more detail please contact the Export Market Finder report author.
BUSINESS DIRECTORY
Local Manufacturers
Catalogues
Local Products
DEALER LOCATOR
Sales Professionals